Care

Brand launch for Holly’s Care

Project description:

Barbara Olivari contacted OOOH Studio to coordinate the creation of their idea into a tangible reality. OOOH with DO got together to produce the branding (inclusive of naming), identity, graphics, packaging, e-commerce web design and social media strategy. The brand believes in better products for your skin, that bring happiness and joy, in a holistic approach to self-care.

For Holly’s Care becoming a love brand will mean reaching the point where it will automatically transmit feelings, values, experiences. To do this, a strong point will be a constant and present content strategy that dialogues with the target and does not limit itself to communicating the product.

Services:

BRANDING • GRAPHIC DESIGN • PACKAGING DESIGN • TYPE DESIGN • WEB DESIGN

Client Coordination by OOOH Studio

Holly’s Care
Gentle Care

Green cosmetics for skin-care, Milan, ITA (2021)

WEBSITE >

Holly's Care is a new brand in the skin care and green cosmetics market - dedicated to producing natural products that are gentle on the person by combining product care and holistic personal care.

The starting point to illustrate these values was the development of a moodboard and subsequent typography. The logotype starting point was the grotesque heritage, to symbolise the imperfect beauty we were looking to speak to. The type chosen was the Söhne family, specifically the normal and medium weights. Both designed by Klim Type.

Color palette, explored the concepts further, it features the bio-friendly colours suggested in development. The logo colouring can be made up using any combination of colours in the same palette.

The brand will speak to both genders but will wink at the female audience.

We define the priority target as ordinary people, workers, around middle age, who are brought to beauty products with naturalness and ease. The latter is not meant as ease in the choice of products, instead, as attentive and also eager to look for good alternatives, through modern channels such as instagram and also traditional ones such as word of mouth.

HOLLY'S CARE products are a complete experience that involves all the senses by binding to other experiences among the main ones for the target: self-care, organic and cruelty-free.

Our target will find in the brand, in communication, in content marketing an experience that combines imperfect beauty (starting from the concept of self-care), nature (which has its roots in organic and cruelty free), and the style of holistic life.

You will also find it in a trend that tends to be hyper-personalized like a friend but which will always be endowed with a personal and private sphere.

Moodboard

The mood-board developed for the coordinated image began with the definition of core principles of: Happiness, Nature and Care. The typography and colors, which were minimal and the recalling to the natural arcane materiality was going to be expressed with the product itself.

Ultimately this was translated to the product packaging in a responsible and abstract manner with respect to the classical rhythms and the minimal traditions, as well as a more natural hint in the colors and choice of sustainable paper. Graphic design and packaging design for each product listed on the website and relevant mockup was also created.

Packaging

Holly’s Care products are aimed at two market segments that are under-served with a familiar atmosphere: from the unisex love for the skin, from the common safety of a mother to all of you, to you as a consumer. Be more aware of the beneficial effects of the beauty routine through more conscious use and with the guidance of our gurus.

The packaging was created to subtly show the beauty of nature in an orderly yet abstract minimal approach - providing a safety and simplicity.