TYPE DESIGN

Defining your letters, page, typography.

A study of cultural meanings and letterforms, to create your font.

The typography is the core of your brand. It is not only a service of font, it is an investment in your brand, the development of a single voice for all communications and written ideas.

Historical values

What do you do, what do you believe your brand should stand for, what is your vision, what is your market, what is your target audience? These are all questions that through a rigorous on-boarding process we will define to begin your journey.

Then comes the creation of mood-boards which will give your eyes a reason to believe in one or another direction.

Draw the words

Thinking with our hands we will work into the finer details of a brand, starting from a logo and letters to the network of activities and products you will want to develop.

We will work into the perceived meanings that the semantics and semiotics of your simple shapes and simple actions will provide your client.

Create a font

We will create the main symbol of your brand, representative of all your peculiarities, your name, your objectives. It is not just a simple action of making one for all, but all for one - a logo in which all clients can recognise themselves.

The logo is envisioned dynamically, especially in a world where we consume multimedia content, it is important that it not only works in static form but also in motion. This allows to build your brand also emotionally and with a story.

Explore your brand

The simple logo, like a door, allows you access to the world we call brand. Colors, patterns, statements, websites, product packaging, presentations, advertisements and all that you can imagine will be brought to light with a strict visual language.

The coordination of all visuals is the most important feature of all the different artwork that follow, it must allow some space for future growth and specification, as well as provide a significant baseline and foundation for your idea’s tangible reality.